How do you present your competitive advantage to customers? (2024)

Scan your competitive landscape and understand what the competition is doing well, and not so well. Find the gap between what your customers want and what the competition is not providing. Position yourself within that space, and use contrast in your brand assets to call competitors out on their faults.

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I'm in the confections industry and one thing I have found helpful is continuing to provide something unique. Small batch is still something valued. It's familiar, remind you of a simpler time, but at the same time is not mass produced. You can still be "niche" providing 1000 store chains. That's one definition.

most certainly, small business owners have the ability to be the actual person providing the service to the customer. With larger organizations the actual person with the decades of experience and skill set, who actually cares about the customers best interests is the one actually providing the service. Small business which start becoming too busy requiring the delegation of duties to a less experienced employee, who is not a stakeholder of the business your hiring results is less quality of services.

Understand your value proposition. Question? "Why would or anyone else buy or purchase from you? rather then a competitor or not even making a purchase? One thing that really baffles me is that you need to "Find a hungry audience or customers and then tailor your product or service to that hungry audience!" The reason I state that is that what successful entrepreneurs and businesses do. Thats your value proposition Unsuccessful and loss making businesses do the exact opposite. Become a problem solver and solution provider. Its not about you and its about your customer, client, investor. Wheres the pain? In selling we have a F.A.B (ie link features to benefits). If you can be absolutely 100% clarity in the above.

In my experience, it almost always comes down to customer service. Everything has become so commoditized these days and with the development of AI I think that will only get worse. I truly believe that in order to be competitive you have to have a customer service experience that sets you apart from the rest of the pack.

I have to be perfectly honest that I really initially struggle with this. I wanted to target everyone and I actually ended up with no one. You have to be 100% clear on who your ideal potential customer, client or investor is. Without this you will not even get started. Let alone succeed in your own small business. Identify your target audience and attract them. Otherwise your competitors will

One thing I do with our product-based company, is I will go into the field and look at placement and comparable products by size, texture, pricing, placement. Sometimes you're the trend setter and sometimes you're the follower. It's finding the right balance.

An example I've seen is built-in features. For example our ingredient list is not the cleanest, but NOT by design they do not include gluten and are vegan friendly. So they were not designed to be this way but because they are it's worth highlighting. And each year that went by I would find other features and add features such as Americana (peanut butter being the primary flavor and Kraft packaging), better for you, small portion size, etc.

You heard it many times show, not tell. Talk is cheap.As a producer for Clear Star Media, our goal is to show samples of what we do so our clients can see the clear advantages and the differences between what we're doing and our competitors. I'm less concerned about my competitor and more concerned about my client's competitor, that's our goal!More than that, what I really love is testimonials, especially if they're on camera video testimonials, you're the best person to sell your company, and your customer is the best referral for your company. Stay Creative!

It’s all about the story. With one of my products, I know the story of its beginnings and constant evolution is unique. How? Because it’s so intertwined with the 20 years of working for myself. It started with building an app to solve a pain which transformed how I worked forever. Now every time I sit with a prospect, I’m just telling them my own story. I’m not selling; I’m simply being enthusiastic about the results of my journey. I’m fortunate in that respect.

Sometimes the most complicated question is the most common "How did you get started?" I have to quickly gauge who is asking, how long do they have, what value can I give them. It's not always difficult, just complicated. I start with the mini and build upon it if they have more questions. I'm a classically trained pastry chef entrepreneur and built a candy company that reached national distribution. I also can tell you the price of sugar, the weight of a truffle, operations birthdays and work anniversaries but that's not how I got started that's "how's it going" 😂

I try to be all of these things, but honestly it's hard being ALL things. This is more goal setting. You'll miss the mark unintentionally. And especially if you're an entrepreneur you can't keep all plates spinning, so to speak. I agree with others this is where stellar customer service will set you apart.

In knowledge based industries like accounting and tax advisory, it can be difficult to show a potential client my competitive advantage. In order to do this, I share my expertise in thought leadership articles and social media posts; as well as provide a first consultation free of charge. This gives clients an idea of how I am different from my competitors before they decide to engage my services.