Let's be fair | Safe, just and equal fashion | H&M (2024)

FAQs

What is the motto of H&M? ›

We are the best we can be and bring out the best in everyone and the business. We empower and trust others to take ownership and embrace diverse perspectives.

As of yet, there have been no major investigations into Shein using child labor. But the issue is Shein's lack of transparency and accountability. When companies don't closely monitor or have auditing for their third-party suppliers, severe labor violations like child labor are often present.

That being said, ethical fashion brands support fair factory practices: the use of organic textiles like cotton and low-impact dyes and natural fibers and higher quality, against-mass-production manufacturing and improvements on workers' access to healthcare.

The H&M is the abbreviation for Hennes and Mauritz. In Swedish, Hennes means “hers.” The store was designed keeping women in mind. Later on, they started selling men's fashion clothing as well. Hennes acquired Mauritz — the huntsman apparel store, hence the name H&M.

Also in 2018, factories that supply H&M were named in reports by Global Labour Justice detailing abuse of female garment workers, and more recently in 2023, workers' rights abuses from the brand's suppliers in Myanmar came to light. Clearly, there is still a long way to go.

The H&M mission statement is "to make fashion accessible and enjoyable for all."

We are cost-conscious

We make careful, sustainable choices by using resources responsibly and doing more with less. We create value for money, making a sustainable lifestyle accessible for everyone.

In conclusion, H&M's brand persona is a combination of affordability, fashion-forwardness, sustainability, and inclusivity. The brand effectively communicates these values through its marketing campaigns, social media presence, and collaborations.

Their direct-to-consumer model, minimal overhead costs, cost-effective marketing strategy, fast fashion business model, global manufacturing and shipping, and economies of scale all contribute to their ability to offer products at lower prices compared to traditional retailers.

Is Shein poor quality? ›

Inconsistent Quality: While Shein offers some high-quality items, the overall quality can be hit or miss. Some items may exceed expectations, while others may fall short in terms of fabric, construction, or durability.

Private firms and journalists have unearthed compelling evidence that both Shein and Temu are facilitating the entry of goods made with Uyghur forced labor. A November 2022 Bloomberg investigation found that Shein garments were made with cotton from XUAR.

Where fast fashion encourages shoppers to buy as frequently as possible through trendy styles and low prices, slow fashion brands encourage shoppers to only buy what they really need. By creating high quality collections that won't go out of trend, slow fashion brands are able to reduce textile waste in our landfills.

While thrifting is indeed a sustainable fashion trend and benefits the environment by reducing the carbon footprint, promoting thrifting as the solution for sustainable fashion has allowed fast-fashion consumption habits to transfer to second-hand clothing.

Definition. Slow fashion is a way to "identify sustainable fashion solutions, based on the repositioning of strategies of design, production, consumption, use, and reuse, which are emerging alongside the global fashion system, and are posing a potential challenge to it."

We are cost-conscious

We create value for money, making a sustainable lifestyle accessible for everyone.

H & M Hennes & Mauritz AB is a multinational clothing company based in Sweden that focuses on fast-fashion clothing.

H&M has pulled an ad for school uniforms after it was accused of sexualising young children. The ad featured an image of two young girls in pinafore dresses with the slogan: "Make those heads turn in H&M's Back to School fashion."