Thomas Cook reveals new slogan and app (2024)

FAQs

What is the tagline of Thomas Cook? ›

The online brand has reworked the famous “Don't Just Book It, Thomas Cook it” phrase into a new slogan, “Love It, Book It, Thomas Cook It”. Thomas Cook launched in September 2020 following China's Fosun Tourism Group's acquisition of the collapsed former Cook brand and its digital assets in November 2019.

On 16 September 2020, Fosun International relaunched Thomas Cook as Thomas Cook Holidays, an online travel company with 50 employees.

Thomas Cook (22 November 1808 – 18 July 1892) was an English businessman. He was best known for founding the travel agency Thomas Cook & Son. He was also one of the initial developers of the "package tour" including travel, accommodations, and the like.

Thomas Cook's main aims are to make a profit, to be successful, provide scheduled flights and to promote tourism within the UK.

A logo tagline is a short, inspiring sentence that sums up a brand's essence. It helps make the brand memorable and may elicit an emotional response from potential customers.

Who owns Thomas Cook now? Thomas Cook Tourism is part of Fosun Tourism Group, nicknamed 'Foliday', which is owned by Fosun International.

It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied TPro, Australian Tours Management, Desert Adventures, Travel Circle International Limited (TCI 勝景), Sterling Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment Imaging (DEI), Go Vacation, ...

Thomas Cook, saddled with debt and shackled to expensive high street chains, failed to keep up with the growing demand of an online experience. It was only a matter of time for their mammoth interest payments to have an impact along with their old-fashioned business model.

What was Thomas Cook's success? ›

Thomas Cook opened his small company in 1841 in Leicestershire, England. Over the following decades, he expanded his business model, and as modes of transportation developed, so did his global reach. Eventually, the small but ambitious travel agency built a sturdy reputation for itself.

Mahesh Iyer, is the Managing Director & Chief Executive Officer of Thomas Cook (India) Limited and been with the company for 29 years.

Thomas Cook is being resurrected as an online-only travel business, exactly a year after the 178-year-old company ceased trading, stranding 150,000 holidaymakers abroad. The relaunch comes as the travel industry faces the worst tourism crisis since records began.

Thomas Cook (born November 22, 1808, Melbourne, Derbyshire, England—died July 18, 1892, Leicester, Leicestershire) was an English innovator of the conducted tour and founder of Thomas Cook and Son, a worldwide travel agency. Cook can be said to have invented modern tourism.

Thomas Cook is an online travel agent offering package holidays, hotel only, city breaks and more, to destinations all over the world.

Cook's World Travel Service

Introduced after World War Two, this symbol combined the scallop shell emblem of pilgrims with the winged helmet of Mercury, Messenger of the Gods. A globe was also included for good measure. This logo featured on company letterheads and shop windows rather than brochure covers...

Apple has followed the tagline, “Think Different”, which led to the huge success of the company as we can see now. This tagline means to be bold enough in our choices of decisions, to be expressive in our views, and to remain artistically true and loyal to yourself.

Burger King came out with a slogan of Have It Your Way in 1974. This slogan summed up its difference with its rival McDonald's. The slogan fits well with the emphasis in pop culture and on individuality.