Step 6: Implementation Plan - SBCC Implementation Kits (2024)

Process: Facilitated discussion or small group work

Output: Proposed program partners and outline of roles and responsibilities

This is the who task where you determine the roles and responsibilities of potential partners. The success of your communication efforts relies on the combined expertise of participating partners. Effective SBCC programs come from strong teams, and strong teams, in turn, contribute to a sense of shared ownership.

1. What competencies do you need to implement the communication strategy?
   • Creative design of concepts and materials
   • Media placement
   • Community mobilization
   • Training
   • Advocacy
   • Service delivery
   • Monitoring and evaluation
2. What potential partners have these necessary competencies? Who can provide expertise for these areas?
3. Once potential partners have been identified, outline how the implementation will be coordinated amongst the various partners.
   • Who will serve as the coordinating body for your program? Should a committee be set up to monitor progress, share information, and address challenges? Or is there an already established entity that can perform this function?
     • Establish sub-committees to oversee specific components of your strategy, i.e. communication, advocacy, service delivery, and monitoring and evaluation committees. Determine who will lead these sub-committees.
   • Who will serve as the lead implementer of the communication strategy?
   • Who will provide technical assistance to the lead implementer and partners?
4. Participation and capacity building are crucial to the success of your SBCC efforts. Consider how best to involve your audience as well as strengthen capacity of participating partners.
   • How will audience members be involved in the design and implementation of the program?
   • How can capacity of partners be strengthened to implement and manage future SBCC programs?

Process: Facilitated discussion or small group work

Output: Draft work plan

This is the what task where plans for implementing your strategy and achieving your communication objectives are outlined.

1. For this task, focus on major milestone activities.
   • What are the activities that need to be implemented?
   • What are the intermediate steps necessary for each activity?
   • What is the necessary sequence of activities?
2. Using the potential partners identified in Task 1, assign responsibility for each activity.
   • Who will be responsible for the implementation of each activity?

Process: Facilitated discussion or small group work

Output: Draft timeline

This is the when task where the time schedule for the development, implementation, and evaluation of your activities is determined. The timeline is a flexible tool that will need periodic reviews and updates as changes occur. It can be used as a monitoring tool to ensure the implementation of activities stays on schedule.

1. When will each activity be implemented?
2. What is the sequence of activities? How are they linked?
   • If your efforts are tied to service delivery or training, be sure to consider this in your timeline. For example, demand creation activities for family planning should wait until the capacity of service providers to provide quality counseling services is strengthened.

Process: Facilitated discussion or small group work

Output: Draft budget outline

This task determines the how much of your implementation plan – how much funding will be needed to implement your communication strategy? The budgeting tool below provides possible costs for each type of activity and can help you plan a preliminary budget.

Budgeting Tool

• Estimate the amount of funding needed for each main activity to give an idea of what funding resources will be needed.
• Finalize the budget once your work plan is complete.

Download the budgeting tool as a Word document.

Process: Facilitated discussion

Output: Draft implementation plan

• Complete the implementation plan below with your answers towho, what, when and how much.

Implementation Plan

Download the implementation plan as a Word document.