Most popular categories for online purchases in the U.S. 2024 | Statista (2024)

FAQs

Most popular categories for online purchases in the U.S. 2024 | Statista? ›

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

Amazon.com

Amazon.com is the undisputed leader in the U.S. online retail sector, boasting impressive sales of US$135.2 billion in 2023, far surpassing its competitors. Dominating the market for years, Amazon's influence in American eCommerce remains unchallenged.

When asked about "Most returned online purchases by category", most U.S. respondents pick "Clothing" as an answer. 24 percent did so in our online survey in 2024.

1. What is the Most Sold Product in the World? The fashion industry produces the most sold product in the world: clothing and accessories.

The results are in; fashion and electronics are the two most dominant online shopping categories, both in the US and around the world. More than 40% of US eCommerce dollars go towards consumer electronics and apparel.

Amazon. Amazon is one of the largest and most popular online marketplaces in the United States. It offers a wide range of products, including electronics, clothing, books, and more. Amazon also provides a platform for third-party sellers to reach a vast customer base through its Marketplace program.

We asked Indian consumers about "Most popular online shops" and found that "Amazon" takes the top spot, while "Shopclues.com" is at the other end of the ranking. Find this and more survey data on most popular online shops in our Consumer Insights tool.

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

Clothing is the most purchased item in the world.

What do people buy the most every day? ›

Consumer Spending

A subcategory of consumer goods, consumer staples are products individuals consider essential and buy the most. These products include beverages, food, household items, and tobacco. Other consumer goods that people buy regularly are cleaning products, personal hygiene items, and clothing.

The variety of products that can be purchased online is continuously growing. Among Indian consumers the two most popular categories for online purchases are Clothing and Shoes.

Amazon has long dominated the e-commerce market as the world's favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon's most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022.