5 Benefits of Integrated eCommerce and ERP (2024)

When looking at the retail industry over the past decade, it is clear that eCommerce has revolutionized the way companies and consumers interact. The need for eCommerce integration with an ERP system is usually overlooked because of the cost or anticipated business disruption. However, not integrating means losing out on the enormous benefits like reduced operational costs, more shipping choices, better customer experiences, increased control and greater insight.

What do we mean by eCommerce platform? An eCommerce platform is a software application that allows online businesses to manage their website, marketing, sales, and operations. Think of channels such as Shopify, Magento, BigCommerce, Squarespace and more. When you integrate your eCommerce platform with an ERP solution, data can be passed through both systems automatically, which enables your business to function more effectively as a unit. While a webstore can certainly operate without connections to an ERP, there are many tedious tasks that can be eliminated with integration. Below, we take a look at 5 of the (many) benefits an integration can bring you.

Benefits of ERP eCommerce Integration

1. Better customer experiences

With an ERP eCommerce integration, customers can be kept in the loop during the entire sales process. Customers can be contacted with updates and get access to real-time data. With up-to-date product and shipping information, you reduce potential frustrations and help build long-lasting relationships with your customers.

2. More Shipping Choices

Buyers can choose their own shipping strategies based on costs, delivery times, specific handling and more. Integration also means complex split shipping to multiple global addresses and using different shipping and transportation methods are made easy.

3. Reduced operational costs

When you integrate your eCommerce platform with an ERP solution, you are able to automate many manual processes to reduce human errors. Sales orders can be transferred directly from your eCommerce platform to your ERP system. You can reduce unnecessary costs with access to real-time data regarding inventory management.

4. Greater Control and Insight

With a tight ERP eCommerce integration, you can automatically generate financial reports for your business. Get insight into what products are doing well, and which ones need improvement, so you can quickly adapt your strategy. Fast synchronization and the ability to access information on any device means you can make strong decisions quickly, with accurate data.

5. Increased Trust and Credibility

Reliability and trust are key for retaining customers. When customers are promised one thing and receive something else, your reputation suffers. When customers have visibility into all steps of the buying process, and are given accurate information, they are much more likely to purchase from you again. More self-reliant customers means your team has more time to explore new areas of growth.

There are many benefits of ERP e-commerce integration with your online store. To get the most from it, be sure to select a partner who is an expert on your business and who will take the time to consider your specific needs.

The Answer Company are experts in ERP ecommerce integration. We specialize in Shopify integrations for Sage X3 and Acumatica as well as CommerceBuild for Sage X3. We take the time in understanding your individual business needs and work with you to develop the best solution. If you think ERP integration is for you, Contact us so we can chat about the process.

5 Benefits of Integrated eCommerce and ERP (2024)

FAQs

5 Benefits of Integrated eCommerce and ERP? ›

The benefits of implementing an ERP (Enterprise Resource Planning) system include improved data security, standardized data, compliance support, increased productivity, enhanced visibility, scalability, mobility, cost savings, organized workflows, real-time reporting, operational efficiency, better customer service, ...

What are the 5 benefits of ERP? ›

The benefits of implementing an ERP (Enterprise Resource Planning) system include improved data security, standardized data, compliance support, increased productivity, enhanced visibility, scalability, mobility, cost savings, organized workflows, real-time reporting, operational efficiency, better customer service, ...

What are 5 advantages of e-commerce? ›

Here's a full breakdown of some of the biggest e-commerce benefits.
  • Reduced overhead costs. Running an e-commerce store is a lot more cost-effective than running a physical store. ...
  • No need for a physical storefront. ...
  • Ability to reach a broader audience. ...
  • Scalability. ...
  • Track logistics.

How ERP and e-commerce can benefit your business? ›

Benefit 1: Increased efficiency

An integrated ERP for an eCommerce system is like a well-oiled machine, ensuring all parts of your eCommerce business work harmoniously. By connecting critical aspects such as online order fulfilment, inventory management, shipping, payments, and returns, it eradicates inefficiencies.

What are the benefits of CRM and ERP integration into an e-commerce site? ›

With ERP and CRM integration, you can boost productivity, streamline processes, and drive profits. These systems have become a must-have for businesses. Still, most organizations purchase and use them independently. But businesses have realized that ERP and CRM software offers more when unified.

What are the benefits of ERP system integration? ›

ERP system integration provides:
  • Greater insights into data, and the value of business processes and supply chains.
  • The ability to upgrade legacy systems and improve data security.
  • Identify and eliminate data silos for improved analysis, centralising data sources.

What are the main purposes of ERP? ›

An ERP software system allows for better performance and project management that helps plan, budget, predict and accurately report on an organization's financial health and processes. ERP systems have become essential for businesses small, medium, and large across many industries.

How does ERP benefit customers? ›

Customer Information

Keeping a record of customers' data is one in every of the important capabilities of any enterprise. An ERP system helps to store data of consumers and their orders. It automates repetitive capabilities to enhance buyer expertise.

How can e-commerce benefit a business? ›

Understanding the advantages of ecommerce
  • Faster buying process.
  • Store and product listing creation.
  • Cost reduction.
  • Affordable advertising and marketing.
  • Flexibility for customers.
  • No reach limitations.
  • Product and price comparison.
  • Faster response to buyer/market demands.

What are the benefits of integrity in e-commerce with ERP? ›

Let's explore the benefits of ERP-integrated e-commerce.
  • Understanding the benefits of an ERP system for e-commerce.
  • Streamlined data management.
  • Enhanced inventory management.
  • Improved customer experience.
  • Scalability and flexibility.
  • Financial management and reporting.
  • Data security and integrity.
Feb 9, 2024

What are the 5 common points of CRM ERP integration? ›

Here are the most common ERP and CRM data integration points:
  • Client and account information.
  • Customer data.
  • Product information.
  • Pricing and discounts.
  • Sales orders and purchase histories.
  • Payment information.
Jun 8, 2022

What is the integration between ERP and e commerce platforms? ›

An ERP eCommerce integration connects an organization's frontend eCommerce site with its backend ERP system. This syncs data on products, orders, customers, and more across the two platforms. Automatic data synchronization boosts productivity and maximizes revenue.

What are the benefits of integrating ERP and supply chain systems? ›

By integrating supply chain data and processes, ERP systems facilitate better planning, streamlined production schedules and more accurate estimates of delivery dates. These gains help businesses ensure that they can reliably fulfill their promises to customers.

Why is ERP useful? ›

The business value of ERP

Reduced risk: ERP assists companies with day-to-day operations by eliminating the potential for data duplications and inaccuracies and generally maximizing efficiency. Improved efficiency: ERP automates business processes across departments to avoid costly, unnecessary repetitions.

What are the four types of ERP? ›

Four different types of ERP systems deployment are:
  • On-premise.
  • Cloud.
  • Hybrid.
  • Multicloud.

What is the most important function of an ERP system? ›

The overall function of ERP is to support management in their daily tasks, speed up processes, and improve the organization of all parts of the business. By closely analyzing all the small parts that make up your business, ineffective business processes can be identified and individually optimized.

What is the most important step of ERP? ›

Training Phase – Although it can be costly the training phase is essential. During this phase, users are provided with comprehensive training as they learn how to use the ERP system's many features. This is when users learn how the new enterprise software will be integrated into their daily tasks and process flows.

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